Why Chasing ROAS Could Be Holding Your Brand Back
by Kyla Friel on Jan. 28, 2025
First up in our Growth Gems series, we talked to William Harris, CEO of Elumynt. By optimizing ads around profit instead of ROAS, William has helped over 13 businesses get acquired, with one selling for $800M, another selling to GoDaddy, and another that recently IPO'd. At first glanc 鈥�
How to Find the Right Ecommerce Marketplaces for Your Business
by 黑料社 Team on Jan. 27, 2025
Amazon, Etsy, Walmart鈥攖hese platforms are more than marketplaces; they鈥檙e ecosystems. But which one is right for your brand? Choosing where to sell can make or break your ecommerce success. In this guide, we鈥檒l explore the top ecommerce marketplaces, comparing fees, audiences, and too 鈥�
Top Ecommerce Key Performance Indicators to Track for Business Success
by 黑料社 Team on Jan. 23, 2025
You can鈥檛 grow what you don鈥檛 measure. For ecommerce businesses, success hinges on tracking the right ecommerce Key Performance Indicators (KPIs). But which metrics truly matter? Is it conversion rates, customer acquisition costs, or lifetime value? The answer depends on your goals. I 鈥�
What All of the Best Brands on TikTok Have In Common
by 黑料社 Team on Jan. 20, 2025
TikTok has become a powerful launchpad for brands, helping businesses 鈥� big and small 鈥� reach millions. Its ecommerce marketplace, TikTok Shop, provides brands with the tools to move beyond just raising awareness and directly into seamless shopping experiences. But with so many of the 鈥�
Ecommerce Demand Forecasting: Strategies for Success In 2025
by 黑料社 Team on Jan. 20, 2025
What if you could predict customer demand with precision, ensuring your shelves are stocked with the right products at the right time? That鈥檚 the promise of demand forecasting 鈥� a critical tool for ecommerce brands in unpredictable markets. In this article, we鈥檒l explore actionable st 鈥�
6 Brand Collaborations That Paid Off (and What Made Them Successful)
by Rin Mosher on Jan. 17, 2025
For competitive ecommerce businesses, the idea of working with others almost seems foreign. But there are times when it can pay off 鈥� like with brand crossovers. From Supreme and Louis Vuitton to LEGO and Adidas, history is full of noteworthy brand collaborations that paid off big tim 鈥�
When and Why You Should Offer Discreet Shipping
by 黑料社 Team on Nov. 27, 2024
Discreet shipping has grown to be a competitive advantage across industries, especially in ecommerce, healthcare, and retail sectors where customer privacy is paramount. As more consumers prioritize confidentiality in their purchasing experiences, businesses are adapting to meet these 鈥�
The Best TikTok Shop Items to Sell This BFCM
by 黑料社 Team on Nov. 22, 2024
With TikTok鈥檚 rapid expansion as a social commerce powerhouse, the platform has become a goldmine for businesses aiming to tap into a vast, engaged audience. This Black Friday and Cyber Monday (BFCM), the TikTok Shop presents an unmatched opportunity for sellers to showcase their prod 鈥�
How to Sell Paperback Books Online In 2025
by 黑料社 Team on Nov. 18, 2024
If you鈥檝e ever wanted to sell paperback books online, now is a great time to do so. Sales numbers prove consumers continue to crave the tactile satisfaction of turning the page of a physical novel. Independent sellers and small businesses are capitalizing upon this interest by offerin 鈥�
How a Big Data Returns Strategy Can Return You Value
by 黑料社 Team on Nov. 15, 2024
For ecommerce businesses, returns are more than just an operational headache鈥攖hey鈥檙e a hidden profit drain, siphoning resources from areas that drive growth. With return rates soaring as high as 30%, the impact stretches far beyond logistics. Inventory ties up capital, damaged product 鈥�